Rutgers explains reasoning behind cease-and-desist letter to Louisiana high school over use of block 'R'
It seems trademark issues are the theme of the week in college football.
It started when news surfaced Tuesday that Ohio State had submitted a unique trademark request. Long known as “THE” Ohio State University, the Buckeyes submitted a trademark request for the word “THE” for a line of apparel branded with “THE.”
While it remains to be seen what will happen with the Buckeyes, Rutgers’ name surfaced among other trademark news on Wednesday. According to Brian Fonseca with NJ.com, the Scarlet Knights have sent a cease-and-desist letter to a Louisiana high school for use of a trademarked image.
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Ruston High School is the school in question for its use of the block “R” logo trademarked by Rutgers. In a statement released to NJ.com, Rutgers thanked Ruston officials for their cooperation working to resolve the matter. And while Ruston will have to find a new logo, the agreement gives Ruston a timeline of 10 years to remove the “R” logo from all uniforms, buildings, apparel, facilities, and online sites.
Here is the full statement from Rutgers, including the reasons why a cease-and-desist letter was sent in the first place:
“Rutgers is pleased to have reached agreement with officials at Ruston High School to replace the Block R logo on their athletic items on a fair timeline. Rutgers has given Ruston High School officials up to ten years to replace the logo on major athletic equipment, and to resolve any other trademark infringement issues, over a period that aligns with the school’s regular replacement schedule. We thank the Ruston High School officials for their cooperation in working with us to resolve this matter and appreciate the students, teachers and community members who support the outstanding Ruston athletic program. Rutgers, like other major universities, federally registers its trademarks, which include the Block R. When trademark infringement instances come to our attention, we address them for several important reasons: to maintain the trademark registration, to avoid confusion among brand marks, and to ensure that logos registered under Rutgers’ name are used for their intended purpose.”