Rutgers launches new program to help student-athletes navigate NIL
Rutgers has launched a new program to help educate student-athletes on the new name, image and likeness opportunities that are coming to college athletics. The school announced the move on Wednesday morning.
Rutgers is launching “R Edge,” an educational platform that is powered by Opendorse Ready. It will allow Scarlet Knight student-athletes to receive information, guidance and education on the management and development of NIL.
“The R Edge program is a major step in helping our student-athletes maximize their potential,” said Rutgers athletic director Pat Hobbs. “We make every effort to prepare our student-athletes for success in the classroom and in competition. In this fast-changing landscape, we also want to do everything we can to prepare them to take advantage of these new opportunities. The New York metropolitan area offers unique access and exposure for any student-athlete competing for the Scarlet Knights.”
Other schools around the B1G have started similar programs as new NIL legislation is set to take effect on July 1 in multiple states.
From Rutgers’ release:
R Edge is a comprehensive program based on the pillars of education, assessment and performance. Student-athletes will be provided with individualized analysis of their social media platforms with in-depth personalized insights and valuation.
Through educational tools, student-athletes will be prepared to examine potential opportunities and understand how to maximize their NIL value. The Opendorse partnership includes live consultation sessions, and on-demand access to the NIL Masterclass, a video series featuring experts on brand building, entrepreneurship, content creation, endorsements, and financial literacy.
R Edge will enhance the student-athlete educational component with unique courses tailored to provide instruction on contracts, trademark licensing, tax implications and the creation of an LLC or foundation.
Schools in the B1G are preparing their student-athletes for some of the biggest changes to hit college athletics.