Creating hype videos before the start of a college football season has become commonplace amongst programs. Whether it’s for fall camp, the start of the season, a uniform unveiling, or a rivalry game, developing trailers is a weekly occurrence these days.

Some programs are trying to be a little bit different in their approach, adding different twists, unique music or adding a plot to the video. Rutgers decided to go the horror film route.

It might actually be the creepiest way to unveil new uniforms you’ve ever seen.

Rutgers released the video on Monday afternoon. There were also photos of the Scarlet Knights new uniforms for the 2018 season, which were supplied by Adidas.

The uniforms looked great. The video was…well, we’ll just let you decide what to think.