The Under Armour era is officially in Madison.

The Badgers unveiled their new home threads on Thursday night, and if you didn’t know any better, you’d think they were the same as the Adidas uniforms.

The jerseys have the same traditional all-red look with white lettering:

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Wisconsin also embodied the state’s motto of “Forward” on the rest of the uniform. The arrows on the jersey, pants, helmet “reflect the idea of being ‘Forever Forward.’

Here’s a look at some of the unique features:

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The arrows are probably the most noteworthy feature of the new uniforms. That’s something that’s unique to Wisconsin that differentiates it from other red and white schools.

But not surprising is the fact that the Badgers aren’t straying much from their traditional look.

Under Armour will pay the Badgers a whopping $96 million over the next 10 years. At the time, it was the richest collegiate apparel deal for the company. It has since been trumped by UCLA’s 15-year, $280 million deal.