Wisconsin has announced the formation of an NIL collective for its student-athletes, created by Badger alumni.

The Varsity Collective looks to empower student-athletes by helping them maximize their NIL through education, support and partnerships with community organizations, as well as equip student-athletes with lifelong insights and mentorship.

The collective is led by former athletes at the top of professional fields like sports, finance, entrepreneurship, entertainment, marketing and communication.

Some of the former athletes backing the collective are Ted Kellner, Brooks Bollinger, Todd Deutsch, Kenny Dichter, and more.

The Varsity Collective is currently seeking financial support through one-time and monthly donations. Donations are tax-deductible and members will receive exclusive access and merchandise.

Along with donations, the collective plans to open a shop as well.