Wisconsin quarterback Graham Mertz appears ready to take advantage of new name, image and likeness legislation that will be coming for college student-athletes.

Monday afternoon, Mertz released what appears to be a trademarked personal logo. He will be one of several players at the college level to have a personal logo considering the changes coming to the NCAA.

Below is the video Mertz released on Monday:

States have taken name, image and likeness into their own hands, with several passing legislation that would allow college student-athletes to profit from their brand. Most will take effect as early as July 1.

The NCAA is being forced to rethink its amateurism model and reconsider rules and policies to allow student-athletes to make money. It’s an incredible change to the world of college sports.