Wisconsin signs massive 10-year deal with Under Armour
Wisconsin football will have a new look in 2016.
The Badgers announced that they’ll be making the switch from adidas to Under Armour in 2016. The athletic department agreed to a 10-year deal with the apparel company after a 15-year relationship with adidas.
— Curt Hogg (@CyrtHogg) October 9, 2015
The deal is worth a reported $96 million, which is even richer than the record-setting, 10-year, $90 million deal Under Armour signed with Notre Dame in 2014.
The current five-year deal with adidas expires at the end of June 2016. Wisconsin Athletics will receive $3.3 million in product in the first year to account for the change in sponsors. After the first year, Wisconsin will receive $2.45 million in product from Under Armour, and $3.05 million by the 10th year of the contract.
Wisconsin will receive $4 million in annual compensation from Under Armour, which is five times the $800,000 it received from Adidas in compensation.
Wisconsin is the third B1G school to make the switch to Under Armour. Maryland and Northwestern are already locked in to long term deals.
Michigan made offseason headlines when it announced it would be switching to Nike. That deal was 15 years for $169 million, which set a record as the richest contract ever for a college athletic department.
The Badgers now have the second most lucrative apparel contract of any B1G school.