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6 B1G players make list of top 25 ‘most marketable’ college football players
By Nick Schultz
Published:
Name, image and likeness laws are changing college football as we know it.
Who’d have thought we’d be talking about what players are the most “marketable?”
That’s what Opendorse, an endorsement company that works on NIL deals, looked at this morning, ranking the most marketable players based on their social media following. Six of the top 25 most profitable athletes play in the B1G — four of whom play at Ohio State.
NIL deal facilitator @opendorse makes list of most marketable college football players for endorsement deals. pic.twitter.com/WcopFTJMNd
— Darren Rovell (@darrenrovell) September 2, 2021
Oklahoma quarterback Spencer Rattler has by far the most followers in college football while Ohio State wide receiver Chris Olave is the most-followed player in the B1G.
A name that stands out is Ohio State quarterback Quinn Ewers, who has the 10th-most followers in CFB despite not having played a snap at OSU. Ewers has been a prominent name in the NIL era, most recently signing an autograph deal worth $1.4 million over three years.
Other Big Ten players on the list include Ohio State WR Chris Olave, Ohio State WR Garrett Wilson, Maryland QB Taulia Tagovailoa, Ohio State WR Julian Fleming and Penn State RB Journey Brown.
It sure is a different world for college sports now.
Nick Schultz is a columnist and breaking news writer for Saturday Tradition. A 2020 graduate of Loyola Chicago, he covered the Ramblers' 2018 Final Four run from beginning to end and has worked at NBC Sports Chicago. Follow Nick on Twitter @NickSchultz_7.