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5-star QB Quinn Ewers reveals first NIL deal
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With the NCAA now allowing student-athletes to capitalize on their success, the endorsement deals are starting to flow in as players take advantage of their Name, Image, and Likeness (NIL).
Making news last week was Ohio State commit Quinn Ewers, who will forgo his senior season at Southlake Carroll High School in Texas to suit up for Buckeyes head coach Ryan Day this fall. Through his Twitter and Instagram accounts on Monday, Ewers announced his first product endorsement with a 45-second advertisement for Holy Kombucha, a Texas-based beverage company.
The announcement also made a reference to Holy Kombucha’s partnership with Hope Squad, which is a peer-to-peer suicide prevention program.
I may be leaving Texas soon to take it to the next level but I made sure to take the best Texas drink company with me. I am pumped to be representing Holy Beverages @holykombucha for many years ahead so that they will always make sure my fridge is loaded with Holy Tepache pic.twitter.com/ZWmDoZlz6h
— Quinn Ewers (@QuinnEwers) August 9, 2021
the country. So who wants to join the Holy team with me and take Holy and Hope Squad to the next level? You know I like to win. #holybeverages #hopesquad #beveragewithpurpose #holytepache #holykombucha #feelgoodwhilewinning #helpotherswhilewinning
— Quinn Ewers (@QuinnEwers) August 9, 2021
With the endorsement deal now done, Ewers will be taking advantage of the new NIL policy. He would not have been allowed to do so had he remained in high school in Texas, as laws in the state prohibit high school students from profiting on their likeness.
Similarly, Miami quarterback D’Eriq King recently inked a unique NIL deal, an endorsement arrangement with the Florida Panthers. It marked the first time an athlete signed an NIL agreement with a professional sports team.
Scott Schultz covers Michigan State Football, along with Breaking News for B1G Football & Basketball for Saturday Tradition. He also serves as an Automotive News Editor & Writer, and Softball Writer elsewhere on the web. Follow him on Twitter @SRSchultz.