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Michigan-Army was the highest-rated CFB game that kicked off at noon
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Over the offseason, FOX wanted to make a change.
It wanted to truly own the noon time slot on Saturdays by placing a bigger matchup on its main channel to help draw the biggest audience. In Week 1, it worked perfectly with Ohio State-Florida Atlantic.
RELATED: OSU-FAU draws highest noon rating in Week 1
In Week 2, Michigan-Army was the game that FOX featured at noon. Did it pay off from a television rating standpoint?
Yes it did. Again:
Michigan’s 2OT win over Army drew a 3.4 metered market rating, giving FOX the highest-rated college football game at noon for the second consecutive week — per Fox release
— angelique (@chengelis) September 8, 2019
People can point to the fact that Michigan-Army was a tight game throughout and it featured a potential massive upset that went to double overtime. That’s all good and well.
But Ohio State led Florida Atlantic 28-0 after the first eight minutes of the game. Drama wasn’t there like it was for Michigan-Army.
So far, FOX is making good decisions on which games to feature at noon. That much in known.
Kevin covers Big Ten football for Saturday Tradition.