Wisconsin AD Barry Alvarez addresses California's new law
Monday was either ground-breaking or disastrous, depending on your perspective.
The reason being is the new law passed in California. Under that law, student-athletes will be allowed to profit off their name, image, and likeness, opening the door for collegiate athletes to sign endorsement deals. A number of states have followed with proposed legislation of their own.
RELATED: California governor signs law permitting student-athletes to profit off name, image and likeness
The movement has received plenty of pushback from around the country, and it doesn’t look like Wisconsin AD Barry Alvarez is a fan of the decision. According to Jeff Potrykus of the Milwaukee Journal Sentinel, Alvarez claimed that he will no longer schedule teams from California.
The new law starts in 2023, but it looks like a 2029-30 football series with UCLA is still on as of now. Alvarez’s comments came during a WTMJ radio appearance:
#Badgers AD B.Alvarez said today on WTMJ radio that, in light of California law allowing athletes to profit from name/image/likeness starting in '23, he won't schedule games with CAL teams. UCLA official says FB games vs. UW in 2029, '30 still good to go.
— Jeff Potrykus (@jaypo1961) September 30, 2019
It will be interesting to see if Alvarez maintains this decision when it is all said and done. New York, South Carolina, and now Florida have also proposed legislation to allow for the paying of student-athletes.
