For one week, Paul Finebaum had some confidence in Jim Harbaugh. The SEC Network radio host who has been the harshest critic of the Michigan head coach believed the Wolverines had a chance to make a statement against Wisconsin.

A 21-point loss to the Badgers on Saturday, though, changed all that. Now, Finebaum is back on the Harbaugh-bashing bandwagon, and it’s hard to argue against what he’s saying, at least right now.

Finebaum joined WJOX’s RoundTable on Monday, as he does every week. He was lobbed the question about Harbaugh and the future of the Michigan program, and Finebaum had plenty of thoughts on the situation. The bottom line, at least for the college football guru, is that Michigan needs to start looking elsewhere for a new leader.

“I was arguing with someone yesterday morning about the direction of the program and the anchor at ESPN said ‘I know the record’s terrible but Jim Harbaugh has a great brand.’ No he doesn’t. He’s got a brand as a guy who can’t win the big game, who consistently underperforms,” Finebaum said. “I had faith in this guy this year. I felt like, with Urban Meyer gone, a couple of other situations going on in the B1G, this was his year, and they’re not even close.”

Michigan was the favorite to win the B1G East this year with Shea Patterson back under center, Don Brown calling the defense and Josh Gattis now running the offense. The Wolverines appeared to have all the pieces to make a conference title run.

The Wolverines looked sloppy in the opener against Middle Tennessee and then needed double overtime to defeat Army. With an added week to prepare, everyone thought Michigan would have an excellent chance to notch a marquee win to open B1G play on the road.

Instead, Harbaugh and the Wolverines were laughed out of Camp Randall Stadium.

With another underwhelming performance tied to his name, Finebaum doesn’t believe Harbaugh is the guy who can turn things around in Ann Arbor. He acknowledged that he’s built a decent program, but doesn’t believe Michigan will ever be a contender with Harbaugh at the helm.

“I just don’t really know what Michigan fans want. If you want a good, decent program that’s consistently embarrassed by other teams in your league and across college football, then stick with him,” Finebaum said. “If you want to try to have a paradigm shift and maybe become a contender again, I don’t know how you stick with Jim Harbaugh, because I just don’t think he’s going to get it done. If he’s not going to get it done in five years, when will he get it done. Nobody wants to talk about it, but if his name wasn’t Jim Harbaugh would he still be the coach?”

It is just one game, but with opponents like Penn State, Michigan State, Notre Dame, Iowa and Ohio State left on the schedule, Michigan has to figure something out and fast. Otherwise, there could be a change at the top.